Summary: Food Fiction vs Food Fact: Understanding the Consumer and the Conversation

Leah McGrath
Corporate Supermarket Dietitian
Ingles Supermarkets, Asheville, NC

I. Should we eat the way our great-grandmother ate? How consumer food preparation and consumption habits have changed.

II. Food myths and misunderstandings: Consumer fears and the influence of marketing

IV. Listening and engagement: How we help consumers understand more about food/food supply

V. Success stories and resources: How to increase your reach and promote positive messages about agriculture and farming.